ADIDAS X STELLAMCCARTNEY

Role: Creative Direction.

Adidas approached me to bring the ChromaYoga concept to life for the New York launch of their Stella McCartney activewear line. I co-directed an instructional video for a bespoke class in Los Angeles, then worked closely with their team to recreate the look and feel of the ChromaYoga London studio at the Bandier store on Broadway. The result was a sold-out five-day activation that introduced the brand to a new US audience through a fully immersive experience.