NINA RYNER

ADIDAS X STELLMCCARTNEY

Role: Creative Direction.

adidas were keen to use my recently launched concept, ChromaYoga, as the core activity and aesthetic for the launch of their range of Stella McCartney activewear in New York. After co-directing an instructional video of a specially designed class in LA, I worked with adidas and their production team to recreate the signature aesthetic of the ChromaYoga London studio. Held in the Bandier store on Broadway, the activation proved hugely popular and had extra classes added to the offering due to popular demand.