Adidas brought me in to translate the ChromaYoga concept for the New York launch of their Stella McCartney activewear line. I co-directed an instructional video for a bespoke class shot in Los Angeles, then worked closely with their team to recreate the ChromaYoga atmosphere at the Bandier store on Broadway — the lighting, the feel, the whole sensory environment transplanted into a retail space. The activation sold out across all five days, introducing the brand to a new US audience in a way that went well beyond a standard product launch.