Aethos x Halcyon Collective Launch

Role: Creative Director, Event Producer, Designer.

The Halcyon Collective soft launch was delivered in partnership with Aethos and marked one of the first cultural events to take place following the hotel’s opening. I led the event production from concept through to delivery, curating the programme, managing collaborators and shaping the flow of the day to work seamlessly within one of Aethos’ suites.

The event brought together friends, practitioners and brand partners for a considered sequence of experiences, including a movement class, creative workshop and evening panel talk. Partnering with Aethos allowed us to align two emerging brands with shared values around design, wellbeing and community, while offering Aethos early cultural credibility and visibility through a carefully curated audience.