Role: Senior Creative.
For Ballantine’s, I worked on the production of a series of short films celebrating the winners of the True Music fund across seven diverse countries. This project was rooted in co-creation and collaboration with the communities featured, ensuring that each film authentically represented their unique stories.
My role was multi-faceted: I crafted detailed creative decks for the client, wrote tailored video treatments for each of the seven recipients, and managed the briefing of suppliers and participants. Additionally, I wrote and edited copy, led the post-production process, and directed a remote shoot in Colombia, coordinating closely with a local team to capture the essence of the community. The result was a compelling series of films that highlighted the vibrant culture and musical talent supported by the Ballantine’s True Music fund.