Role: Senior Creative
Agency: Warm Street
For Ballantine’s, I helped produce a series of short films spotlighting the winners of the True Music Fund across seven culturally distinct countries. Rooted in collaboration and co-creation, the project aimed to authentically reflect each community’s unique story and musical identity.
My role spanned the full creative process: I developed detailed decks for the client, wrote bespoke video treatments tailored to each of the seven recipients, and managed the briefing of both contributors and suppliers. I also led on copywriting, oversaw post-production, and directed a remote shoot in Colombia—working closely with a local team to ensure the final film genuinely captured the spirit of the community. The result was a dynamic series that celebrated the depth and diversity of global music culture through the lens of the Ballantine’s True Music Fund.