NINA RYNER

BEEFEATER Gin

Role: Creative Direction + Production

Beefeater Gin were hosting a series of full-day workshops educating bartenders on the importance of well-being, imparting them with practical techniques that can help make a difference to their lifestyle and love for life in the city.

Held over two days, I curated the event around an educational talk and a short yoga technique class, sourcing expertise from instructors and designing a studio that could be housed within the specific dimensions of the chosen venue for the event. As a momento of the day, I designed and made 50 branded fabric straps which were used as part of the class to loosen joints and tight muscles.