BEEFEATER Gin

Role: Creative Direction + Production

Beefeater Gin hosted a series of full-day workshops aimed at supporting bartender well-being—offering practical tools to help improve their day-to-day lives and sustain their energy and passion for life in the city.

For the two-day London event, I curated the wellness programming, which included an educational talk and a guided yoga technique session. I sourced expert instructors and designed a pop-up studio tailored to fit the unique spatial constraints of the venue. As a takeaway, I created 50 custom-branded fabric straps—used during the session to help release tension and improve mobility—giving participants a physical reminder of the day’s focus on self-care.