Role: Senior Creative
At Boiler Room, I led the creative vision for live events, designing standout experiences for crowds of 500 to 10,000 people. I worked on creating memorable installations and stages for festivals in London and Amsterdam, blending installation art with Boiler Room’s noticeable aesthetic to make events both unforgettable and shareable. Collaborating with Boiler Room’s major alcohol partner, Pernod Ricard, I developed inventive stage concepts and designs that boosted their brand presence and audience engagement.