Boiler Room

Role: Senior Creative

At Boiler Room, I led the creative direction for live events, crafting immersive experiences for audiences ranging from 500 to 10,000. I designed striking installations and stages for festivals in London and Amsterdam, merging large-scale installation art with Boiler Room’s signature aesthetic to create events that were both visually iconic and highly shareable. In collaboration with our key partner Pernod Ricard, I developed original stage concepts that not only amplified their brand presence but also deepened audience engagement across both physical and digital spaces.