Boiler Room
Role: Senior Creative
At Boiler Room, I led the creative direction for live events, crafting immersive experiences for audiences ranging from 500 to 10,000. I designed striking installations and stages for festivals in London and Amsterdam, merging large-scale installation art with Boiler Room’s signature aesthetic to create events that were both visually iconic and highly shareable. In collaboration with our key partner Pernod Ricard, I developed original stage concepts that not only amplified their brand presence but also deepened audience engagement across both physical and digital spaces.
Boiler Room festival, Amsterdam
Pitch decks + Moodboards
For the Boiler Room Festival in Amsterdam, I developed pitch decks and moodboards that shaped the overall look and feel of the site, from stage environments to spatial flow and brand integration. The focus was on creating a coherent visual language that translated across live performance, broadcast, and on-site experience, balancing cultural credibility with a clear commercial framework.
Sketch-up Mocks
Alongside the pitch decks, I created a series of SketchUp mock-ups to quickly visualise the ideas the client was responding to. These models were used to explore scale, layout, and atmosphere, helping translate early concepts into tangible spatial proposals. They became a practical tool for aligning creative intent with production and site realities before moving into detailed design.
Event images
Boiler Room festival, London
Event images
Pitch decks, Moodboards, Mocks.
For the London festival, I developed pitch concepts exploring how brand presence could sit naturally within the wider site experience. This included early ideas for a bar sponsored by Super Bock, alongside mock designs for stages, flags, timetables, and audience-interactive installations. The focus was on creating elements that felt integrated into the rhythm of the festival, supporting wayfinding, social interaction, and moments of pause without disrupting the energy of the music or crowd flow.
