Calm

Role: Creative Lead

Agency: The Online Studio

At The Online Studio, I led the creative direction for Calm across social, motion, and marketing content. I worked closely with their in-house team to elevate the day-to-day output and establish a strong, collaborative relationship. This led to increased trust and a wider scope of work, including brand partnerships and higher-profile projects across OOH, B2B campaigns, and cross-brand collaborations with Disney, MARS, and FIFA. I also oversaw a team of designers, guiding concept development, storytelling, and visual execution across channels.