At The Online Studio, I led the creative direction for Calm across all day-to-day production, covering in-app, social, marketing, and user acquisition content.        I helped concept, design, and shape the supporting marketing materials for the launch of Calm’s new app, Calm Sleep. Working closely with their in-house team, I guided the creative for three major fast-paced campaigns, delivering a large volume of static, video, and motion assets. The collaboration built strong trust and expanded our partnership into brand campaigns with Disney, MARS, and FIFA, while also securing new work within Calm’s partnerships team, where our concepts were used to pitch to MARS, Nissan, Google, and SaskTel.