Role: Creative/Art Direction, Production, Camera, Lighting, Editing, Content creation.
Veering away from the traditional fitness/wellness subscription platforms, the concept for Chroma.TV was inspired by 24-hour cable TV and the classic fitness, spiritual and self-help VHS tapes of the 90s. Using dystopian, futuristic aesthetics seen in Blade Runner and The 5th Element, I designed a series of class and show concepts that covered a multitude of themes aimed to improve mental and physical well-being.
Chroma.TV Intro.