CHROMA.TV

Role: Creative/Art Direction, Production, Camera, Lighting, Editing, Content creation.

Chroma.TV was a 24-hour digital wellness membership platform I created as an alternative to traditional fitness and mindfulness subscription services. Drawing inspiration from classic 90s fitness, spiritual, and self-help VHS tapes—as well as the continuous programming style of late-night cable TV—I developed a unique visual and conceptual approach that blended nostalgia with a dystopian, sci-fi edge, referencing films like Blade Runner and The Fifth Element.

I conceived and produced every element of the platform myself: scripting, styling, shooting, editing, and designing each show. The content spanned a wide range of formats and themes—from meditative movement sessions to surreal motivational broadcasts—all designed to support mental and physical well-being through an immersive, otherworldly lens.

Following the launch, I was commissioned to create original Chroma.TV-style content for Woo, Erborian, and Free People, tailoring each project to reflect their brand identities while preserving the distinctive tone and visual language of the Chroma universe.

Chroma.TV Intro.