Chroma.TV was a 24-hour digital wellness membership platform I built as an alternative to conventional fitness and mindfulness subscriptions. The concept drew from 90s fitness VHS tapes, self-help programming, and the continuous flow of late-night cable TV — filtered through a dystopian, sci-fi lens that referenced Blade Runner and The Fifth Element as much as it did wellness culture. The result was something that sat somewhere between a streaming platform and an art project.

I conceived and produced everything myself — scripting, styling, shooting, editing, and design. The content ranged from meditative movement sessions to surreal motivational broadcasts, all built around the idea that wellbeing content doesn't have to look or feel like wellbeing content.

After launch, I was commissioned to create original Chroma.TV-style content for Woo, Erborian, and Free People — each project tailored to their brand while keeping the visual language and tone of the Chroma universe intact.