Role: Founder + Creative Director
In 2016, I pioneered the ‘immersive fitness’ movement with ChromaYoga—the first studio in the world to integrate coloured light into its spatial design. What began as a unique approach to sensory wellness has since become a widely adopted feature across fitness and wellness spaces globally.
Drawing inspiration from immersive art installations, ChromaYoga combined light therapy, colour psychology, custom soundscapes, and bespoke scents to create a multi-sensory environment tailored to different styles of yoga.
The concept quickly gained traction and was featured in multiple global trend forecasting reports, where it was highlighted as a leading case study for the future of user experience in the Leisure and Sports Retail industries.