CHROMAYOGA

Role: Founder + Creative Director

In 2016 I started the ‘immersive fitness’ trend with my concept, ChromaYoga, being the first studio in the world to introduce coloured light as part of its spatial design - a feature that is now commonplace in any fitness/wellness space.

Taking inspiration from techniques used in immersive art installations, the concept uses light therapy, colour psychology, stimulating soundscapes and bespoke scents to create a multi-sensory environment aimed to compliment different styles of yoga.

The concept proved wildly popular, with it being immediately featured in multiple trend forecasting reports by large, global agencies as the go-to case study for the future of user experience within Leisure and Sports Retail.