ERBORIAN

Role: Creative Direction + Production, Camera, Lighting, Editing.

To support the launch of their new Super Serum range, Erborian commissioned me to create a series of face yoga videos tailored for an online press and influencer audience. Inspired by the vibrant packaging of the serums, I pitched a playful digital yoga studio aesthetic paired with simple, at-home exercises designed to encourage daily use.

To maximise reach and participation, I directed and edited two pre-recorded, co-branded classes for influencers who couldn’t attend the live session. These were designed for easy distribution and seamless brand integration. In parallel, I produced and hosted a live Zoom class for 50 invited guests, offering an engaging, real-time experience that brought the brand’s wellness message to life.