Role: Creative Direction + Production, Camera, Lighting, Editing.

For the launch of their new Super Serum range, Erborian approached me to create a series of videos incorporating ‘face yoga’ for an online press and influencer audience.
Connecting with the colourful packaging of the serums that were being launched, I pitched a digital yoga studio aesthetic with simple exercises that could be done from home.
In order to activate as much participation as possible, I directed and edited two pre-recorded classes with co-branding for distribution amongst invited influencers that were not able to participate in the live event. Alongside this, I produced a live version of the same class which was held for 50 attendees over Zoom.