Freepeople
Role. Creative Direction. Production. Video Editor.
Photographer: Stephanie Sian Smith
FreePeople wanted to create an e-commerce campaign highlighting key pieces within their Movement collection that explored the use of colour. Using monochromatic lighting to match the colour of the pieces from the collection, we had the model hold various yoga poses to capture the flexibility and detail of the product.
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Following on from the success of the first campaign, FreePeople commissioned me to do a second photoshoot for their Movement range using a similar colour concept. This time, they also wanted an interactive yoga class that could feature on their IGTV and YouTube channels.
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Using a combination of red, blue and green light to create colour shadows that emphasised the shapes and movement of the models. Alongside this I pitched a slow, easy to follow yoga class that FreePeople’s audience could follow at home.
