Role: Creative Lead
Agency: The Online Studio
As Creative Lead on the Pinterest account, I oversaw the fast-paced delivery of creative across multiple brands each day. I led the section of the account dedicated to collage-style ads, developing distinctive, scroll-stopping visuals that reflected each brand’s identity while staying true to Pinterest’s aesthetic. Working with a mix of client-supplied assets, stock imagery and AI-generated elements, I guided a team of designers to transform raw materials into cohesive, high-impact collages optimised for the platform.
