NINA RYNER

Quicksilver were looking for interesting, creative women to profile as part of a social media and marketing campaign in collaboration with Surfdome.

As well as highlighting the Quicksilver women’s product, we had to keep to the brand’s ethos of freedom, creativity and progressiveness.

After selecting the women who I thought would be the best fit for the campaign, I chose locations that I already knew had scenery, views and landmarks that we could use to our advantage in order to work within budget. Each location was also carefully selected to tie in with the talent’s story and background so that the imagery would cohesively fit with the written profiles that were to be placed on the Surfdome website, instagram and email-marketing channels.