Role: Creative Direction.

To promote the technology of their renowned mattresses, SIMBA were hosting a 3-day press event held in the Hard Rock Hotel in Ibiza focusing on the science behind how we sleep.
Using my knowledge in light therapy and innovation in design for wellness, I curated a restorative yoga class held within an immersive installation bathed within the sleep-boosting benefits of orange light. Alongside this, I consulted on the choice of sleep enhancing drinks that were incorporated into the nutritional workshops held throughout the event. My expertise was also later used as part of the product design for the beds that SIMBA later launched.
Designed to my exact specifications, I collaborated with the creative agency producing the event to build an immersive installation that was used for classes, talks, interviews and promotional assets. I also spent time being interviewed by journalists from all over Europe about the science and idea behind my concept creation for SIMBA.