SIMBA

Role: Creative Direction.

To showcase the technology behind their renowned mattresses, SIMBA hosted a three-day press event at the Hard Rock Hotel in Ibiza, welcoming 50 journalists and influencers for an immersive exploration into the science of sleep.

In collaboration with an external production company, I developed the creative concept for an installation that became the focal point of the event—used for yoga classes, expert talks, interviews, and content capture. I curated a restorative yoga experience within the space, designed around the sleep-enhancing properties of orange light. In addition, I consulted on the selection of functional, sleep-supportive drinks featured in the event’s nutritional workshops, helping to create a fully integrated and sensory-driven wellness experience.