To launch the technology behind their mattresses, SIMBA hosted a three-day press event at the Hard Rock Hotel in Ibiza — bringing together 50 journalists and influencers for an immersive look into the science of sleep. Working alongside an external production company, I developed the creative concept for an installation that became the anchor of the event, used across yoga sessions, expert talks, interviews, and content capture. I designed a restorative yoga experience within the space around the sleep-enhancing properties of orange light, and consulted on the selection of functional drinks for the nutritional workshops. The brief was to make the science feel lived-in rather than clinical, and to give people something they could genuinely feel over the course of three days.