Whoop

Role: Creative Lead

Agency: The Online Studio

At The Online Studio, I led the creative for Whoop, the performance-focused wearable brand known for its data-driven approach to fitness and recovery. I oversaw the design and delivery of social content, email campaigns, digital banners, and promotional print materials. My role involved aligning creative with Whoop’s visual identity and tone of voice, supporting product launches, seasonal campaigns, and ongoing brand marketing. I worked closely with internal teams and the client to ensure consistency across channels while delivering visually engaging and high-performing assets.