Working in partnership across the entire Pernod Ricard portfolio, Boiler Room held a 3 day festival in a huge ex-car factory in Amsterdam. I was asked to pitch and develop ideas that would enhance the audience and broadcast experience across the entire venue.

After an initial research and development stage, I designed and worked with internal and external production crews to create a selection of my ideas that were chosen by the client:

• Leading with Boiler Room’s signature style of the DJ being ‘in the round’, I consulted on the build of a C-shaped DJ table to allow the audience a 360 view as well as doubling up as a podium for dancers/performers.

• A light installation was created in the entrance of the building using powerful LED bars to create walls of coloured light that attendees could walk through when they arrived.

• An installation which incorporated branding, projections, CMYK lighting and scaffold to act as a chillout area and opportunity for social sharing.

• Interactive set design using retro TVs that mixed Boiler Room visual effects with live feedback of those who were standing in front of it.

• Branded Absolut AR filters for social sharing.