Role: Creative Lead.
Agency: The Park
I developed and pitched a series of experiential concepts for the launch event of Amazon Prime’s dating show, Lovestruck High. Aimed at a Gen-Z audience, the ideas were grounded in cultural research and tailored to resonate both in-person and online. After delivering two rounds of client presentations, several of my concepts were selected—not only for the launch party itself, but also adapted into content for the show’s social media platforms.